Jens Kunath
Entrepreneur
Founder and CEO of orangemedia group and a pioneer in the internet and digital marketing landscape
Jens Kunath
Entrepreneur
Founder and CEO of orangemedia group and a pioneer in the internet and digital marketing landscape
ENTREPRENEURSHIP
As the managing director and sole shareholder of orangemedia, Jens oversees a diverse portfolio of companies, each excelling in their respective fields:
advertorial.de
Dominating the advertorial marketing space, collaborating with prestigious media brands
Ad2.0 Internet
A premier online marketing agency catering to the needs of medium-sized businesses.
Performance Network Group
Leading the email and performance marketing market with high-profile clients, including SKY and Disney.
Care Verlag
A digital publishing powerhouse managing 10 online magazines with an impressive user base of 8.6 million subscribers.
B2B Media Group
Specializing in B2B address databases and lead generation, serving the business-to-business sector.
Deutsche Datenschutz Consult
Providing expert data protection consultancy and acting as Data Protection Officers for various companies.
Content Media
Offering innovative solutions in content marketing and digital PR.
Stellenportal / Die Jobvermittler
Focused on recruitment solutions for businesses.
Reputations-Experten
A leading agency in reputation management.
Orange Ventures
Beyond these ventures, Jens Kunath also maintains minority stakes in various startup companies, fostering innovation and growth across different industries.
Employees
Companies
Customers
years of experience
Career
Jens Kunath’s drive and ambition were evident from a young age, initially channeling his energy into becoming a competitive biathlete. He attended a specialized sports boarding school for young talent and secured several national titles before retiring from professional sports due to health reasons.
In 1993, while pursuing his economics degree, Jens founded his first company, CARE Verlag. Initially focused on producing print magazines and CD-ROM publications, the company evolved into a digital publisher over time. After completing his studies, Jens joined the Kirch Group as the Head of Reach Marketing, where he played a pivotal role in digital television distribution.
Following his tenure at the Kirch Group, Jens became the Managing Director of EBE Online GmbH & Co. KG, a joint venture between Deutsche Telekom and Süddeutsche Verlag. His journey then led him to Hamburg, where he managed the search engine Dino Online (Mobilcom), later transforming it into freenet.de AG. As part of the management team, he was responsible for driving advertising revenue and contributed to the successful IPO of freenet.de AG.
Eager to return to his entrepreneurial roots, Jens co-founded orangemedia.de GmbH with Dirk Ströer, focusing on advertising space marketing. Under his leadership, orangemedia.de became a significant market player, eventually selling his shares to Ströer AG. This move laid the foundation for STRÖER SE to become Germany’s largest digital marketer.
After selling his first company, Jens took the opportunity to indulge in his passion for travel, exploring the world for several months. This period allowed him to gather fresh perspectives and ideas for his future endeavors.
Venturing into international business, Jens founded a purchasing and marketing agency in Shenzhen, China, importing affordable art and merchandising products to Germany. He successfully developed and later sold investments in Art-Outlet, Corporate Outfit, and Asia One Group, returning to his primary passion: the Internet business.
In the subsequent years, Jens supported over 50 startup companies as a business angel and investor. Since 2010, he has dedicated himself to the operational support of his agency group, orangemedia, continuously driving its growth and innovation.
Expertise
Jens Kunath is a seasoned expert in developing and scaling digital business models across both B2C and B2B sectors. With extensive experience in online marketing and digital business strategy, Jens has a proven track record of driving success in various digital ventures. As a digital pioneer, he has an exceptional network of industry decision-makers, leveraging these connections to foster growth and innovation.
Expertise
Jens Kunath is a seasoned expert in developing and scaling digital business models across both B2C and B2B sectors. With extensive experience in online marketing and digital business strategy, Jens has a proven track record of driving success in various digital ventures. As a digital pioneer, he has an exceptional network of industry decision-makers, leveraging these connections to foster growth and innovation.
Team-Work
Kunath leads an agency group of over 200 employees, where the human factor is central to his business philosophy. His entrepreneurial success is deeply rooted in the outstanding contributions of his team. Jens maintains flat hierarchies to foster this environment and encourages direct communication with all employees. He actively promotes young talent and delegates significant responsibilities, including the management of individual companies, whenever possible. This approach not only empowers his team but also allows Jens to focus on developing new business models
Team-Work
Kunath leads an agency group of over 200 employees, where the human factor is central to his business philosophy. His entrepreneurial success is deeply rooted in the outstanding contributions of his team. Jens maintains flat hierarchies to foster this environment and encourages direct communication with all employees. He actively promotes young talent and delegates significant responsibilities, including the management of individual companies, whenever possible. This approach not only empowers his team but also allows Jens to focus on developing new business models
Private life
Jens Kunath, a father of two, resides in both Hamburg and Cape Town, South Africa. Following the sale of his first business and a global travel adventure, he settled in Cape Town in 2004 and continues to enjoy part of his time in this beautiful city.
Beyond his entrepreneurial endeavors, Jens is an active athlete and passionate about traveling the world. He also maintains an extensive international network, which enhances his global business connections.
Private life
Jens Kunath, a father of two, resides in both Hamburg and Cape Town, South Africa. Following the sale of his first business and a global travel adventure, he settled in Cape Town in 2004 and continues to enjoy part of his time in this beautiful city.
Beyond his entrepreneurial endeavors, Jens is an active athlete and passionate about traveling the world. He also maintains an extensive international network, which enhances his global business connections.
Philanthropy
In South Africa, Jens Kunath is dedicated to supporting the most underserved members of society, particularly those who cannot rely on state assistance. He has provided substantial support to several orphanages near Cape Town. Through his financial contributions, children at these orphanages have gained access to computers and the internet, opening doors to education and self-realization.
One memorable SMS from the director of the “House of Grace” orphanage near Stellenbosch reads:
„God had love in his eyes for House of Grace when you came through our gate. May his love always be with you and the family.“
Messages like this inspire Jens to share his success and happiness with those in need, reinforcing his commitment to giving back to the community.
Contact
For business collaborations or investment opportunities, please reach out to Jens Kunath via LinkedIn or XING.